I visited the ‘Ralph Lauren’ in Selfridges on Oxford Street. The Ralph Lauren section was a lot smaller than I expected. Upon first sight, the shop looked quite grand, with mostly formal wear such as Suits showcased in the entrance. Ralph Lauren began his journey as a young fashion designer in 1967. As Joanne Mattern (2011) said in her book, ‘Ralph Lauren’ “He wanted to design wide ties, a totally
different style than what was popular in the United States in the mid-1960s.” and strangely enough the ties in the Ralph Lauren was the one piece of clothing that actually caught my eye. The tie rack was standing on a glass showcase next to the upper torso of a mannequin wearing a suit, the light from the showcase projecting onto the ties and su
it from underneath made them stand out more and gave the ties, especially, a almost divine feel to it, as it appeared as if rays of light were jumping out from underneath the tie rack and brushing against the ties. During my visit to Ralph Lauren I had the opportunity to talk to a member of staff who worked there, she told me how the shop is actually split into two, very different sections. She said, “That part of the shop has more luxurious items whereas this part, is still luxurious but more modern”. This opened my eyes straight away, as I wouldn’t have even noticed. They even used a fancier font for the ‘Ralph Lauren’ for that side of the shop. It became clear to me that the shop was not only split into two because of the type of clothing, but also because of the pricing as well, as the ‘modern’ side of the shop appeared to contain more affordable clothes.
Mattern, J. and Lauren, R. (2011). Ralph Lauren. New York: Chelsea House.